THE sponsor of the PSP Southampton Boat Show says it has established its footing within the marine industry and increased its turnover in 2011, despite continuing talk of economic doom and gloom within the sector.
Managing Director of PSP, Frank Dixie, announced at the Tullett Prebon London Boat Show that his firm had achieved its goal of cementing its relationship with the industry, following four years of sponsorship of the PSP Southampton Boat Show.
He added that even within turbulent economic conditions, the boat transportation company had had a record-breaking year in terms of sales, something he attributes to the way in which he has bonded the firm closely within the marine industry.
“Five years ago we devised and embarked upon a strategy that would enable us to take on our competitors and become one of the world’s leading boat transportation companies, by essentially becoming a part of the marine and sailing fraternity.
“We ploughed substantial investment into events and associations such as The PSP Southampton Boat Show and ISAF and have proven ourselves through the fantastic work we have done for the likes of The Clipper Round the World Yacht Race and America’s Cup. This year, having had such a successful 2011 and being involved in so many marine and sailing events, we feel that we are finally there.
“The impact this closeness has had on our business is already evident. In 2011 we increased our turnover by 20 per cent, with our sailings to the Med and Atlantic being the most popular service lines. We are predicting a further increase of 20 per cent next year as we continue to build on our success.”
Throughout 2011 PSP was closely affiliated with a number of important events in the marine calendar. In January it announced it would sponsor the PSP Southampton Boat Show for a further two years, highlighting its continued support for the industry. In February it broke into the heavily dominated European boat transportation market with the launch of a new service that provided a competitive alternative to previous providers. It also opened its own office in India, further compacting its strength internationally.
In March PSP was named the official logistics supplier for the Clipper Round the World Yacht Race for the second time running and, in the same month, achieved an incredible feat as it delivered a superyacht to the Dubai International Boat Show despite the transportation vessel being surrounded by pirates.
By the spring of 2011 PSP had made such a mark on the international boat transportation scene that it joined forces with Pindar and GAC to establish a new logistics and transportation service for sail racing teams and individuals around the world.
Throughout the summer PSP continued to be in strong demand with revered sailing events and sailors. It transported equipment for Dee Caffari as she completed The Barcelona World Race and also waved goodbye to its own ambassador as he took part in the Clipper Round the World Yacht Race.
As temperatures started to fall PSP showed no signs of slowing down and in September it not only sponsored its fourth PSP Southampton Boat Show but also revealed that it had been working behind the scenes for the last 12 months co-ordinating logistics for the 34th America’s Cup.
As well as achieving these successes the company also transported boats and equipment to 135 different countries across the world – everywhere from Antigua to Zimbabwe.
Frank Dixie says that while PSP’s strategy to become a market leader by embedding itself within the marine and sailing community has already been proven, he is not going to rest on his laurels.
“Now we are a part of this incredibly exciting fraternity we will continue to stand our ground and provide the best service in order to become number one.”