Team CT Oct 2013
27
Nov 2013

Luxury yachts, international wine shipping deals and a contract to transport football shaped boats to the Brazil World Cup.

These are just some of the deals global logistics company PSP is aiming to secure thanks to its sponsorship of the Clipper Round the World Yacht Race.

The Hampshire based logistics specialist has aimed to add £1m to its turnover by using the race to create new business opportunities.

The Cape Town visit of the race saw PSP secure a new South African partner and unlock a series of new business connections.

As well as a contract to ship Fairline luxury yachts from Cape Town to Angola, PSP is inking a deal with South African wine producer Rickety Bridge, which exports all around the world. They are also in negotiations to ship 10 football shaped boats to Rio in time for the Brazil World Cup 2014.

Darron Strange, financial director at PSP, said: "Although we've been Clipper's logistics partner for a number of years, the opportunity arose to take it to another level. We are a worldwide logistics company and so this worldwide challenge seemed to go hand in hand.

"Some of the destination ports we are strong in and others less so, so this is a great way of strengthening our position in some of these target areas and South Africa is an area we are looking to grow in.

"We have developed a lot of potential new business. We went to see 12 companies while we were over there and we can honestly say we came back with 12 friends. It was that positive. We didn't have any real link to South Africa and now have all this opportunity. The ambition is for Cape Town to be a very strong port for us in the future."

And this is just the start for PSP, which has big plans for the Sydney, Brisbane, Singapore, Qingdao, Panama, San Francisco, New York and Jamaica stopovers before returning to Europe in Summer 2014.