PSP Unveiled As Consultant Behind 34Th Americas Cup
Sep 2011

Sponsor of the PSP Southampton Boat Show, PSP, has helped to get the 34th America’s Cup off to a flying start.

The worldwide boat transportation and logistics firm announced today (September 16) that it has been working behind the scenes for the last 12 months, having been entrusted with the colossal yet highly-coveted operation of co-ordinating logistics for the prestigious event in conjunction with the race management team.

Frank Dixie, PSP’s Managing Director, said:

“This is without doubt one of the most important phases that PSP has gone through and shows how far we have come as a company.

“The preparation and planning that has gone in behind the scenes is colossal and we have been working very closely with ACRM (America’s Cup Race Management) to ensure that everything is on time for the event and the opening of the race village in Plymouth.”

PSP’s role as consultant for the logistics of the America’s Cup has been kept top secret until now. A dedicated team, headed up by Managing Director Frank Dixie, was set up within the PSP office to plan the strategy for the logistics and deal with day-to-day tasks.

Together with ACRM, PSP time-chartered an 11,000 tonne vessel for the two year period. It will carry all of the AC45 boats for the 10 teams competing in the toughly-fought race, as well as support boats, maintenance equipment and the marquees and stands that make up the ‘race village’.

PSP’s work as logistics consultant for the race has proven to be successful as the first of these race villages is now open for all to see in Plymouth.

Now that the logistics has been planned and put into place, responsibility for day-to-day transportation and movement of equipment will be taken over by ACRM.

Frank concluded:

“It has been an absolute pleasure to work on such an exciting project. Add this to us having worked as official logistics partner for the Clipper Round the World Yacht Race two times running and delivering countless other successful logistics tasks for other races and events, we have truly proven ourselves in this market.

“We will be glued to coverage of the 34th America’s Cup over the next two years, knowing we have played an important part in making it happen.”