Team PSP Logistics is vowing to win the Panama leg of the Clipper Round the World Race because of the world-famous canal's importance to its global logistics business.
PSP and its North American west coast partners in San Francisco and Seattle are regular users of the Panama Canal to ship project cargos, boats and superyachts and so the entire team feels a special connection with this leg of the race.
That's why PSP has created the PSP Logistics Panama 100 Cup to award to the winner of the race from San Francisco to the Central American country.
PSP Managing Director Frank Dixie said: "We really want to win this one. The Panama Canal is a lynchpin of global trade and an important route for PSP's out of gauge cargos like project and marine as well as for moving boats around the globe.
"These are at the absolute heart of our business and something we specialise in, so the canal is a key part of our operation. We are determined to be the first to get there. It's our mission."
It's called the PSP Logistics 100 Panama Cup because the canal is marking its centenary since its construction.
Frank said: "The canal is a hugely impressive engineering project and we are proud to be associated with it. Seeing PSP Logistics sail in ahead of the pack with be a special moment for us all."
Skipper Chris Hollis said: "We know how much this means to the PSP team in the UK and around the world and we are going to move heaven and earth to bring the cup back for them. We've got a great crew and with support like this, everyone on board is going to be working day and night to be the first into Panama."