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Nov 2014

The Government’s GREAT Britain campaign has appointed worldwide logistics firm PSP to transport a life-size model of the UK’s land speed record attempt car, Bloodhound, around the world in a bid to showcase the country’s engineering talent.

The BLOODHOUND Project is a global Engineering Adventure, using a 1000 mph World Land Speed Record attempt to inspire the next generation about science, technology, engineering and mathematics.

As part of The GREAT Britain Campaign the Foreign and Commonwealth Office, UK Trade and Investment and the British Council are working with the Bloodhound team to take a life-size model of Bloodhound to exhibitions and embassies across the world and PSP, as an expert in project logistics, has been tasked with getting the 12.48m model to and from its destinations on time.

Already the model has visited Budapest and this week PSP ensured its safe delivery to Delhi.

The Bloodhound simulator model is made from aluminium and Foamex and features monitors, touch screens and other AV features to give users an insight into how the vehicle works. The model breaks down into five sections, which are assembled by the Bloodhound team at each location.

Due to the tight timeframes involved, PSP has engaged its air freight division to transport the model across the globe.

Project manager, Mike Austin, said: “This is no ordinary project, with so many different factors affecting the logistics plan. First of all, the fact that there are electronics involved means we had to make sure the items had the right packing. With air freight, items are stored at great height in very cold temperatures. That means any electronics need to be cased suitably so they don’t get so cold they are damaged.

“Secondly, this is a worldwide project so the import and customs rules are different in every single country the Bloodhound model visits. That means we need to work far in advance to ensure all the necessary paperwork is in order. A single box filled in incorrectly could mean a long wait at customs and the model not making it to its destination on time.”

This week’s Bloodhound movement saw PSP work with its joint office in India with SAI Freight to ensure a smooth delivery to Delhi. From there it will travel to Mumbai and then Calcutta before coming back to the UK.

Future destinations are expected to include Mexico and Singapore.

PSP’s Managing Director, Frank Dixie, said: “This is perhaps one of the most prestigious logistics projects we have worked on in PSP’s history. We are incredibly proud of British innovation and wholeheartedly support the GREAT Britain Campaign so to work on this project is a true honour.”